AN EXAMINATION OF THE INFLUENCE OF DIGITAL MARKETING ON INTEGRATED MARKETING COMMUNICATION AND ORGANISATIONAL PERFORMANCE WITHIN MOBILE PHONE ENTERPRISES IN CHINA (B. Yang & M. Sisugoswami, Trans.). (2026). Journal of Advance Research in Applied Science (ISSN 2208-2352), 12(1), 15-21. https://doi.org/10.61841/nn-as-12-1-19